Case Study 2 – Combined Market-Making & Social Media Reinforcement

Project Overview

A mid-size crypto project approached our team with two critical challenges:

Low trading activity across major exchanges
Weak communication with the community due to limited and inconsistent social media engagement

These issues resulted in minimal trader interest, low visibility, and stagnant price performance. The client requested an integrated solution addressing both market structure and community awareness to stimulate organic trader participation.

Challenges

1. Weak Market Structure

Low daily trading volume
Thin order book depth
Unstable spreads leading to trader distrust
Insufficient liquidity to support new inflows

2. Poor Social Media Presence

Instagram, Twitter (X), and Telegram channels were inactive
No consistent content strategy
Community lacked updates about the project's development
Low engagement metrics
No branded communication or long-term content calendar

Our Strategy & Execution

A. Market-Making Optimization

We deployed a hybrid system using algorithmic bots and manual monitoring to:

Stabilize spreads
Strengthen order book depth
Increase liquidity levels
Support healthier price movements
Trigger early organic trader engagement

Continuous monitoring allowed us to adjust daily based on market behavior.

B. Full Social Media Revamp

To increase awareness and attract traders, our content team executed a complete rebuilding of the project's online presence:

30 high-quality posts
60 dynamic Instagram & Telegram stories
Weekly updates on Twitter (X)
Creating narrative-driven content to educate users
Ensuring consistent brand identity
Explaining project milestones and utilities in simple, digestible formats

This dual approach positioned the project as active, transparent, and trustworthy.

Results (After 5 Months)

📈 165% Price Growth — Improved liquidity + stronger audience communication caused traders to re-enter the market.

📊 Substantial Increase in Trading Volume — Stabilized spreads and deeper liquidity encouraged more market participation.

👥 Growth in New Traders — Increased visibility and healthier charts attracted new retail traders.

📢 Stronger Community Engagement

Higher story views
Increased Telegram activity
Greater interaction on posts
Users returning after long inactivity

Conclusion

This project demonstrates the power of combining market-making infrastructure with strategic social media communication. While liquidity and chart stability ensure trust for traders, social content helps users understand the project — leading to genuine, sustainable growth.

Our dual-layer service created a strong feedback loop: better liquidity → better confidence → more traders → higher engagement → stronger market performance.